Project Scope:

• Create themed designs that can be used on multi-brand automotive websites.
• Themes include color palettes, title treatments, media treatments, and backgrounds.

Automotive dealerships enjoy theming their websites for events, seasons, and general style. CDK Global offered dealerships a wide variety of designs to choose from.

With a few simple clicks in the platform, a website could go from spring to summer, or from Celebrate to manufacturer branding. These themes allowed for creative freedom and dealership differentiation.